St. Johns Rivership Company Promotes Sydney Williams to Director of Client Experiences
SANFORD, FL – March 10, 2026 – St. Johns Rivership Company is pleased to announce the promotion of Sydney Williams to Director of Client Experiences, recognizing her seven years of dedicated service and leadership in creating memorable guest experiences aboard the historic rivership Barbara-Lee.
Williams joined St. Johns Rivership Company seven years ago and has steadily grown within the organization, becoming a key contributor to the company’s guest service operations. In recent months, she has taken on expanded managerial responsibilities overseeing both the ticket office operations and the onboard waitstaff, helping ensure a seamless and welcoming experience from the moment guests make a reservation through the completion of their cruise.
Her promotion to Director of Client Experiences formally recognizes the importance of this dual role and the vital connection between shoreside reservations and onboard hospitality.
“Sydney has an exceptional understanding of the entire guest journey,” said Michelle Wyatt, Owner of St. Johns Rivership Company. “From the first phone call to the final farewell as guests disembark the Barbara-Lee, she has demonstrated a remarkable ability to ensure every visitor feels welcomed and valued. This new role reflects the leadership she already provides and the high standards she sets for our team.”
In her new position, Williams will continue overseeing ticket office operations and onboard service teams while focusing on enhancing the overall guest experience. Her responsibilities include coordinating service standards, training staff, improving communication between departments, and ensuring that every cruise aboard the Barbara-Lee delivers the exceptional hospitality the Rivership is known to provide.
The Barbara-Lee, a historic paddlewheel-style rivership, offers lunch, dinner, and specialty cruises along the scenic St. Johns River and has become one of Central Florida’s most unique dining and sightseeing experiences.
“Helping create memorable moments for our guests has always been my favorite part of the job,” said Williams. “I’m honored to step into this role and continue working with such an incredible team to make every cruise on the Barbara-Lee special.”
For more information about St. Johns Rivership Company and its dining cruises, visit www.stjohnsrivershipco.com.