Privacy Policy

Effective Date: September 14, 2023

St. Johns Rivership Co. (“St. Johns”, “we”, “ us” or “our”) is firmly committed to the privacy of our Users (people that browse, purchase, and/or use our Services). Our Services include, but are not limited to, our website, our customer service phone line, our customer service office, lunch cruises, dinner cruises, themed cruises, and charter cruises.

This privacy policy (“Privacy Policy”) describes the types of information we may collect for our Users and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy applies to the data collected by us, or those working on our behalf, or from data imported from authorized and approved sources (such as tour operators). It does not apply to data collected through other sites, products, or services not approved by us.

By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies described in this Privacy Policy (and as updated from time to time), and you hereby consent that we may collect, use, and share your information as described herein. If you do not agree with our policies and practices, your choice is not to use our Services. Remember that your use of our Services is at all times subject to our Terms of Service (available at in the “Terms & Conditions” section).

This privacy policy describes:

  1. Why and how we collect Personal Information
  2. How we use Personal Information
  3. How we share Personal Information
  4. How we secure Personal Information
  5. Choices you can make about how we collect, use, and share Personal Information

If you are a resident of or subject to data privacy laws or regulations of a country outside of the United States, please see the additional provisions at the end of this Privacy Policy.

Why and How We Collect Personal Information

We collect Personal Information for various purposes, such as, but not limited to, corresponding with you, informing you about your booking(s), processing your booking(s), and providing our Services. Information may be submitted to us through our website (, over email, through a phone conversation, in a text message, or through other applications which provide dedicated interaction between you and us. When you provide personal information, you expressly consent to our collection, storage, use and disclosure of this information as described in this Privacy Policy. Examples of Personal Information that is uniquely identifiable to you are your name, address, email address, phone number, credit card number and
other personal information that is not otherwise publicly available. We may combine the information we collect from you with information obtained from other sources to help us improve its overall accuracy and completeness, and to help us improve our business and better tailor our interactions with you.

When you visit our website, we may collect certain information from your browser that includes, but is not limited to, your location, time and date of access, web pages visited, type of browser and computing device, and referring website’s address.

Our website uses cookies (small text files that are stored on your device) to record details about your visit to the website. These cookies are essential to use the full functionality of the website. Cookies enable our website to remember the choices you have made when browsing. For example, we can store your geographical location in a cookie. Cookies may also be able to keep track of the products or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify you and cannot monitor your browsing activity on sites which do not belong to us. It is possible that you will comes across third-party cookies on some pages of sites that are not under our control. We do not control these cookies, and these cookies are not subject to our Privacy Policy.

You may refuse to accept browser cookies by activating the appropriate setting in your browser. However, if you select this setting, you may be unable to use certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.

We do not knowingly collect, solicit, or maintain Personal Information from anyone under the age of 13 or knowingly allow such persons to register for our Services. If you are under 13, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us. No one under age 13 is allowed to provide any Personal Information to or on the Services. In the event that we learn that we have collected Personal Information from a child under age 13 without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us if you have any concerns.

Other than as stated herein, this Privacy Policy does not apply to information collected by any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on our Products.

How We Use User Information

We use information that we collect about you or that you provide to us, including any Personal Information: To create a user account

  • To creating a booking of Service(s) To support Services you have obtained from us
  • To personalize your experience
  • To conduct surveys
  • To facilitate signing up for our newsletter (email messages)
  • To facilitate signing up for mobile phone alerts (text messages)
  • For Transactional communications with Users of our Services
  • For responses to your questions and/or comments to us
  • To contact you for customer satisfaction surveys, market research or in connection with certain transactions
  • To process other information or Personal Information that you submit through the Services.
  • To ask for ratings and reviews of our Services.
  • To comply with applicable law(s) (for example, to comply with a search warrant, subpoena or court order) or to carry out professional ethics/conduct investigations.

How We Share Personal Information

We will never rent or sell your Personal Information to third parties, other than as noted below under the section “Disclosure/Assignment of Your Personal Information”. We may share your Personal Information with third parties for the purpose of providing or improving the Services to you. If we do this, such third parties’ use of your Personal Information will be bound by obligations of confidentiality.

From time to time, we may run contests, special offers, or other events or activities (“Events”) with a third party partner. If you provide information to such third parties, you give them permission to use it for the purpose of that Event and any other use to which you consent. We cannot control third parties’ use of your information. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these Events.

Except as otherwise described in this Privacy Policy, we will not disclose Personal Information to any third party unless required to do so by law, court order, legal process, or subpoena, including to respond to any government or regulatory request, or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates or partners, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms (including for billing and collection purposes), take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our Website; and (c) to exercise or protect the rights, property, or personal safety of us, our users or others.

It is likely that the identity and categories of such third parties will change during the life of your account but, depending on your use of the Products, it is anticipated that your Personal Data will be disclosed to the following categories of third-party service providers who perform functions on our behalf. We require that our third-party service providers only use your Personal Data as necessary to provide the requested services to us and each service provider is subject to a set of terms consistent with this Privacy Policy.

  • Hosting providers for the secure storage and transmission of your data
  • Database software providers for the management and tracking of your data
  • Legal and compliance consultants, such as external counsel, external auditors, or tax consultants
  • Marketing providers who send communications on our behalf regarding our products and services
  • Payment solution providers for the secure processing of payments you provide to us
  • Technology providers who assist in the development and management of our Services
  • Advertising partners, including social media providers, for the delivery of targeted advertisements

You consent to our disclosure of your Personal Information and other information to a potential buyer or other successor for the purpose of considering a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our Services’ users is among the assets transferred. You agree to and do hereby consent to our assignment, conveyance, or transfer (whether by contract, merger or operation of law) of rights to your Personal Information and other information, with or without notice to you and without your further consent.

How We Secure Personal Information

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure.

  • Your Personal Information is contained behind secured networks and a firewall and is only accessible by a limited number of persons and service providers who have special access rights to such systems, and are required to keep the information confidential.
  • All internet transactions involving your information will be carried out via Secure Socket Layer (SSL) technology. Any payment transactions will be performed using our third party payment processors or gateways, who will use appropriate security procedures designed to protect your information.
  • We only store and retrieve your Personal Information in data centers that reside in the United States.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. The information you share in public areas may be viewed by other users. We’ll never email you to ask for your password or other account information. If you receive such an email, please send it to us so we can investigate. We also do not store your password to your user information in our Products.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do use security measures designed to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to us or which we obtain. Any transmission of Personal Information is at your own risk. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

Choices You Can Make About How We Collect, Use, and Share Personal Information

Our website provides Users the opportunity to opt-out of receiving communications from us at the point where we request information about the User. Users can opt-out of
receiving future newsletter emails from us by selecting the “unsubscribe” link at the bottom of our newsletter emails.

You may tell us that you do not want your Personal Information used for further marketing contact. You can also request that your Personal Information is removed. You can also request a copy of your Personal Information.

You can contact us by phone at +1 (321) 441 3030 or by email at [email protected] to view, edit, or delete your Personal Information.

Changes to Our Privacy Policy

We are constantly working to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on our website, or as part of communications involving the Services, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is collected.

California Online Privacy Protection Act (“CalOPPA”)

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us annually for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties.

CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.

As required by CalOPPA, we agree to the following:

  1. You can visit our websites anonymously by enabling private browsing through your browser. Our Privacy Policy link includes the word ‘Privacy’ and can easily be found in the footer of our website,
  2. You will be notified of any Privacy Policy changes on our Privacy Policy website page. You can change your Personal Information by contacting us.
  3. We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Additional Information for Non-US Residents

IMPORTANT NOTICE: This Privacy Policy originates and is hosted on a website located in the United States, which has different data protection laws from those of other nations, and particularly member nations in the European Union. Due to differing laws and legal practice, be aware that law enforcement agencies in the United States may have access to your Personal Information.


The following provisions apply to you if you are a European citizen or resident. All processing of your Personal Information is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the “Directive”), and the implementations of the Directive in local legislation. As of May 25, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Information and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and our processing will take place in accordance with the GDPR. For purposes of the GDPR, we will be the “data controller” of Personal Information (referred to in the GDPR as “personal data”) we collect through the Services. This Privacy Policy does not apply to websites, applications or services that do not display or link to this Privacy Policy or that display or link to a different privacy policy.